If you are thinking about taking the leap and expanding your business operations into the UK, this shows that you have built a loyal customer base and there is a high demand for your services. In this blog we discuss the advantages of operating in the UK and how Hopewiser’s software help organisations achieve their goals.
There are a number of benefits to business expansion that go beyond financial. International expansion will allow you to uncover new opportunities and provide your organisation with new markets to tap into, with more potential clients and customers, greater brand recognition as well as another revenue stream.
Operating in a new country can lead to new business ideas from fresh perspectives, and will improve your presence within your industry and give the impression that you are a growing and ambitious organisation. International expansion will allow you to diversify and specialise products, enhance sales, get more branding opportunities and spread fixed costs of machinery and premises.
Expanding may allow you to form overseas alliances with other businesses to make the expansion process more effective. Alliances can help you become more competitive and resilient, attract new investors or customers, and give you a greater understanding of the different consumer trends and preferences, which dictate the way your organisation operates.
Benefits Of UK Expansion
The UK is an extremely desirable location for businesses due to its highly skilled pool of talent for businesses to hire their workforce from, access to the wealthy European market, its ‘business-friendly’ environment and multicultural population.
- Skilled Workforce
The UK labour market contains over 30 million workers and has the second largest talent pool in Europe, this grants your business with a large pool of skilled workers to choose from, giving your organisation new ideas and perspectives. The UK implements a points-based immigration system which aims to attract highly skilled migrants to improve the experience of employers and provide an entry route for skilled workers, innovators and students.
- Gateway To European Markets
The UK has tariff-free and quota-free access to the EU and provides an easy pathway for businesses to access the European market. You will be able to establish distribution channels and supplier relationships as the UK has the largest network of air transport in Europe, and it is closely located to wealthy countries like France and Germany.
- Business-Friendly Environment
The language spoken, well-developed legal systems, infrastructure and the lowest start-up costs in all of Europe makes the UK one of the top locations in the world for a franchising business.
How Does Hopewiser’s Products and Services Help Your Business?
We can provide a range of solutions without compromising on performance, offering the best quality at a competitive price.
Address Validation
Hopewiser provide Address Validation and Data Cleansing solutions to help our clients optimise their data. We validate any UK address with our Address Validation services using Royal Mail’s PAF (Postcode Address File) which provides up-to-date postal data so you can provide accurate services and make better business decisions. Storing validated address data will help you deliver your services to UK consumers, become reputable and expand your presence in the market.
To provide your online services or products in the UK, Hopewiser’s e-commerce Address Lookup plug-ins help to improve the journey and experience of customers. Our Lookup integrations can be seamlessly implemented to your website and make your check-outs as easy as possible. This leads to reduced cart abandonment and more chance of repeat customers.
When seeking to gain an international presence, it is important to comply with relevant laws and regulations. In the UK businesses must follow the 2018 GDPR (General Data Protection Regulation). Address Validation ensures you comply with the regulations of GDPR by ensuring customer data is protected and maintains accuracy. Click here for a comprehensive guide towards UK GDPR compliance and avoid fines, legal ramifications and reputational damage.
Data Cleansing
Hopewiser’s Data Cleansing services helps to avoid data decay, keeping it accurate and up-to-date by highlighting discrepancies such as deceased persons and movers. This is important for GDPR compliance, but it will also help to drive decision making for things like building customer relationships, which is important when setting up a subsidiary.
Cleaning ‘dirty’ data using third-party data sources and proven tech, ensures you reach the right person at the correct address and therefore maximise the return on your marketing campaigns, improve customer satisfaction, and protect your organisation’s reputation.
We use a range of datasets such as Ordnance Survey, MR (Multiple Residence) and ONSPD (Office for National Statistics Postcode Directory), depending on the nature of the project. To find out more about a range of datasets and sources, click here.
Email Address Validation
Communication will be a key factor towards the success of your business expansion. You may want to send email campaigns to a target audience in order to establish your intentions and presence in a new location, deliver certain messages and build relationships. But before you can do any of these, you must ensure your contact database is fully optimised. Hopewiser can help you deliver your UK-specific material and help to manage your customer relationships in the UK.
Our Email Address Validation service builds accurate email lists and informs you of how your messages are interacted with. The service checks the email syntax and domain name to determine its legitimacy. Verifying existing emails and removing invalid ones will improve your sender reputation, reduce fraudulent sign-ups and save you time and money.
Find Your Nearest
If you’re thinking of expanding into the UK, our Find Your Nearest software is highly beneficial. Designed for sales, marketing and distribution functions, it is capable of finding points based on a distance, which could be for a sports venue, store or how far away your UK consumer is.
You’ll need to make sure you consider the location of your expanded business. Find Your Nearest can be used to identify areas where your target demographic is, areas of low competition, availability of talented workforce and accessibility to the market.
With a simple interface Find Your Nearest works without the need to consult maps or directories and it allows customers to find your businesses location, or you can use it to see how far away a customer is, if you provide them with a service.
Do you have any questions about address data? We’re here to help.
Accuracy, Support and Knowledge are at the heart of everything we do at Hopewiser.
Accuracy: Our rules-based solutions and services intelligently assess and match each address – that’s why our accuracy is trusted by High Street Banks, Police Forces, and commercial organisations of all sizes.
Support: The support we provide to our customers is backed by the specialists that have written the software in-house. This means you get access to their expertise. Our customers regularly praise the support team for its speed of service and problem solving capabilities.
Knowledge: We created the first address data software in 1982 and the sheer amount of data we have processed in that time sets us apart from everyone else in the market. So if, we do things a little differently from others, it might be because we have information they don’t.
, updated 23rd January 2024.
