There is one audience that will never respond to your communications, no matter how many times you target them and no matter how compelling your message.
In the year to mid-2020, there were 669,000 deaths; this is the most in a mid-year reference period since 1986, and 13% higher than in the year to mid-2019, reflecting the impact of wave one of the coronavirus (COVID-19) pandemic.
Benefits
Improved ROI on your Marketing Campaigns
One of the most compelling arguments for having accurate data is the cost. When you add the cost of mailing and postage, together with the cost of producing leaflets or catalogues, the cost starts to escalate. If you are planning on following up the mailing campaign with phone calls, you can add in staff costs and telephone charges. When that is multiplied across a sizeable database, and multiplied again by a number of mailing campaigns, it is clear that removing deceased data earlier could represent a substantial saving.
Limit reputation damage
Avoid sending communications to deceased individuals and protect your brand image.If you think only disreputable companies fail to clean their data, think again. We have all heard of horror stories of major brands sending letters to deceased individuals causing huge upset and damage to their brands. Errors like these are easily avoided by ensuring your data is checked against a trusted deceased suppression file.
Enhance Business Analysis
With accurate data you will be able to review customer behaviour and gain actionable insight. There is a serious confidence issue surrounding the data provided to senior management, but this can easily spread to other parts of the organisation. Data should be one of your most valuable assets, but if it stops delivering results and data users become aware of inconsistencies and inaccuracies, then the value of this asset falls dramatically.
DATA SOURCES
Mortaliti
Next-Generation Mortality Screening. Launched by Shine Customer Knowledge; a business which brings together a team with over ninety years of combined data quality experience.
MTS
Mortascreen is a trusted solution for deceased data management. Contains more than 10 million deceased records sourced over two decades.
TBR
TBR captures an average of 85% of verified UK deaths and currently includes nearly ten million records.
NDR
National Deceased Register is recognised as an accurate and reliable deceased suppression file and is used by many of the country’s leading data bureau and data processors.
HOW TO VERIFY YOUR DATA WITH HOPEWISER
You can cleanse addresses in three ways with Hopewiser
Cloud
Simple, fast and accurate online data cleansing tool
Latest sources: PAF, Deceased, Goneaway, MPS and TPS.
User friendly wizard to guide you through.
Free summary report before deciding to pay. Price starts from £30.
Secure by design. Guaranteed secure data transfer and storage.
Software
No limitations. More cost effective for large data users and high frequency cleansing. More deduplication options.
Increased abilities. Manual data cleansing options. Easy to setup as part of a larger workflow.
Bespoke. Ability to tailor the software for a more bespoke user experience.
Ideal for Sensitive Data and Compliance. Data on site.
Works On Many Platforms. Includes a Developer’s Kit.
Professional Services
Access to data consultants, product specialists, data project management, integration specialists.
Knowledge to assist/run projects to make the most of your data or help you to integrate solutions.
Bespoke service for more complex requirements including consolidation. (Single Source of Truth).
Identify data problems and match the solution to rectify the issue.
Data analysis and enrichment projects.