Movers & Goneaways

According to the ONS, in the 12-month period to mid-2020, an estimated 3.2 million people moved between local authorities in the UK, a decrease in internal migration of 11.5% on the previous year (3.7 million to mid-2019). This figure will no doubt rise given we have now moved out of the pandemic.

It is also estimated more than 10% of the population move home every year in the UK. Between the ages of 18 and 30, people are likely to move the most, so there is a high probability that if you have a large database of consumers, some of them are no longer living where you think they are.

Benefits

Improved ROI on your Marketing Campaigns

One of the most compelling arguments for having accurate data is the cost. When you add the cost of mailing and postage, together with the cost of producing leaflets or catalogues, the cost starts to escalate. If you are planning on following up the mailing campaign with phone calls, you can add in staff costs and telephone charges. When that is multiplied across a sizeable database, and multiplied again by a number of mailing campaigns, it is clear that removing goneaways earlier could represent a substantial saving.

Improve business analysis and decisions

With accurate data your you will be able to review customer behaviour and gain actionable insight. There is a serious confidence issue surrounding the data provided to senior management, but this can easily spread to other parts of the organisation. Data should be one of your most valuable assets, but if it stops delivering results and data users become aware of inconsistencies and inaccuracies, then the value of this asset falls dramatically.

Increase productivity and service levels

Good-quality data allows staff to be more productive. Instead of spending time validating and fixing data errors, they can focus on their core mission. Plus when you understand your customers better and you can confidently manipulate sales and product data, your data should be suggesting new routes to market, new products, as well as revealing new opportunities. This is only possible with reliable data.

DATA SOURCES

GAS

Goneaway Suppression file is validated across multiple, trusted sources. To find if any of your customers have moved and identifying forwarding addresses.