If an organisation sends mail or rings someone on the Preference lists and the recipient complains, then it will be investigated. If it appears that the complaint is valid, then the matter will be passed to the Advertising Standards Authority. While it is not illegal to send mail or to call someone who has registered, the Consumer Protection from Unfair Trading Regulations 2008 says, an organisation should not repeatedly contact someone if they have asked not to be contacted.
Obviously, responsible brands who value their reputation, also respect their prospective customers’ wishes. In addition, sending unsolicited marketing material, or calling those that have expressed a clear preference not to receive such material, is a waste of valuable marketing budget. We would advise that every database aimed at prospective customers is checked against Preferences on a regular basis.
Mailing Preference Service
Established in 1983 and is a free service for consumers which allows them to register their wish not to receive unsolicited direct mail. It is a service that is supported by the Royal Mail and ICO.
Telephone Preference Services
It is a legal requirement that all organisations do not make marketing calls to numbers registered on the TPS, unless they have express consent to do so.
Corporate Telephone Preference Service
Is a list of organisations who have registered their wish not to receive unsolicited direct marketing calls.
DATA SOURCES YOU CAN TRUST
Whether data cleansing via cloud self-service, software or bureau service, you can be sure your customer data is being cleaned against the most up-to-date and accurate UK data sets. Research our data sources to find out more.
HOW TO CLEANSE & VALIDATE YOUR DATA WITH HOPEWISER
You can cleanse and validate data in three ways with Hopewiser
Cloud
Simple, fast and accurate online data cleansing tool
Latest sources: PAF, Deceased, Goneaway, MPS and TPS.
User friendly wizard to guide you through.
Free summary report before deciding to pay. Price starts from £30.
Secure by design. Guaranteed secure data transfer and storage.
Cleanse options. Tailor the cleanse with choices on duplicate match types and suppressions.
Adaptable. It works with partial and badly formatted addresses.
Software
No limitations. More cost effective for large data users and high frequency cleansing. More deduplication options.
Increased abilities. Manual data cleansing options. Easy to setup as part of a larger workflow.
More detail. Ability to append additional information such as SIC codes and Grid references.
Ideal for Sensitive Data and Compliance. Data on site.
Works On Many Platforms. Includes a Developer’s Kit. Can be web based or works on Windows, Linux, Unix, AS400 and Mainframe.
Professional Services
Access to data consultants, product specialists, data project management, integration specialists.
Knowledge to assist/run projects to make the most of your data or help you to integrate solutions.
Bespoke service for more complex requirements including consolidation. (Single Source of Truth).
Identify data problems and match the solution to rectify the issue.
Data analysis and enrichment projects.