Data Quality Services Benefits
- Maximise Business Efficiency
Eliminate inaccuracies and redundancies, ensuring seamless operations and accurate decision-making. It enhances productivity by enabling reliable insights, improving resource allocation, and reducing time spent on error correction.
- Understand your Customers
Clean data provides accurate and complete customer information, enabling businesses to analyse preferences, behaviors, and purchasing patterns effectively. This insight helps tailor strategies, improve customer experiences, and build stronger relationships
- Knowledge of the Target Market
Gain accurate and comprehensive insights into customer demographics, preferences, and behaviors, helping businesses identify and understand their target market. This allows for more effective marketing strategies and product offerings tailored to meet specific needs of the audience.
- GDPR Compliance
Quality data ensures businesses process accurate, relevant, and minimal information, aligning with GDPR's principles of data accuracy and purpose limitation. By eliminating unnecessary or outdated data, it reduces the risk of non-compliance and strengthens the protection of customer privacy.
3 Ways To Cleanse & Validate Data With Hopewiser

1. Cloud
Maintenance Free Address Validation. Updated daily, gain access to UK PAF, Multiple Residence, Eircode and International data.
Free access to easy CRM integrations, Rest API and JavaScript client.
Management tool with free detailed usage reports and auto-renew.
Simple, fast and accurate online data cleansing tool.
Secure-by-design. Guaranteed secure data transfer and storage.

2. Software
No limitations. Benefit from multiple lookups and cleanses without being punished for usage.
Cost-effective for large users.
Bespoke. Tailor the software to benefit your user experience.
Ideal for Sensitive Data and Compliance. Data on site.
Works on Many Platforms. Includes a Developer’s Kit.

3. Professional Services
Access to data consultants, product specialists, data project management and integration specialists.
Knowledge to assist/run projects to make the most of your data and help you integrate solutions for you.
Bespoke service for more complex requirements including consolidation. (Single Source of Truth).
Bespoke service for more complex requirements including consolidation. (Single Source of Truth).
Optimise Business Decisions With Data Quality Services
Hopewiser's industry-leading data management services enhances businesses and helps you stay one step ahead of competitors. Take your customer data to the next level by utilising data quality assessments, data enrichment, data suppression and end-to-end support.
Major Insurance Provider
A major insurance provider engaged with Hopewiser as their preferred address software provider on one of the largest IT infrastructure projects in the UK. The project involved moving its entire IT infrastructure over to a hosted cloud platform including their Address Validation. On completion of the cloud platform, Hopewiser was invited to enter a tender to cleanse the entire book for Motor and Home insurance. The final address record figures are likely to run in to the 10’s of millions.
Hopewiser beat the competition to win the tender and become the preferred Data Cleansing partner. Our solution was more cost effective and utilising a Bureau service gives access to Hopewiser’s knowledgeable staff, tools, enrichment and suppressions without the expense of new software and training staff.
Read the full Insurance Case Study
Data Quality Services FAQs
Why should I use Hopewiser for data optimisation?
Hopewiser is a trusted data optimiser with businesses across the country using our services. Data optimisation grants you a wealth of knowledge about your customers and target market, whilst fully complying with GDPR at the same time. Available as cloud and software-based, we tailor our platforms to work for you, and our in-house team has over 40 years of experience in data optimisation, and are ready to help you.
What datasets do we use at Hopewiser?
Whether data cleansing via cloud self-service or software & bureau service, you can take full advantage of our accurate, advanced & up-to-date datasets including: Goneaway Suppression, Mailing Preference Service, Mortascreen, National Deceased Register, Re-Mover, The Bereavement Register, Purifi Suppression, Telephone Preference Service, Corporate TPS, Multiple Residence Data, Mortaliti, Next Generation Mortality Screening, Fression gone away file Powered by Zoopla Property Group
What are the different types of data validation?
There are many forms of data validation, all designed to ensure your data is accurate and up-to-date. Some types of data validation include; range validation – entered data falls within a specified range or set of values, format validation – entered data matches a specified format, presence validation – required field is not left blank, length validation – entered data does not exceed a specified length, consistency validation – entered data is consistent with other data in the system, (such as the birthdate matching the user’s age) and data type validation – entered data matches the correct data type.