Did you know that 77% of IT managers don’t fully trust their organisation’s data for decision-making? This lack of trust leads to missed revenue opportunities and poor customer engagement.
Ensuring data accuracy at the point of entry is essential, but Data Enrichment goes a step further. It adds valuable insights to your existing records which helps improve customer reach, campaign targeting, and sales.
Here are five powerful ways to enrich your CRM data and drive revenue growth:
1. Create A Single Customer View
A Single Source of Truth (SSOT) ensures that every department in your organisation works from a single, accurate customer record, eliminating duplicate data, incorrect addresses, and misspellings, providing a clear view of customer interactions.
Matrix Telematics needed a single, accurate view of its customers to manage risks like fraud and defaulting. Hopewiser helped cleanse and consolidate their data, saving them time and money while improving reliability. The solution was so successful that they now offer it to their clients.
Read the full case study here.
2. Enhance Your B2B Data With SIC Codes
There are over 5.7 million businesses in the UK. Businesses can use SIC codes to segment its client base by industry, company size, and turnover, enabling better business planning, targeted marketing, and improved customer engagement.
By adding Standard Industry Classification (SIC) codes to your B2B data, you can:
- Identify which industries your customers belong to
- Discover the most profitable sectors
- Spot undiscovered areas for future growth
3. Expand Into International Markets
To succeed in global markets, you need accurate international address data. Adding such datasets ensures faster deliveries, better service, and fewer failed transactions.
For example, over 35% of Irish properties share address details, making delivery logistics a challenge. Hopewiser’s Eircode Address Database helped a client improve address accuracy, reducing failed deliveries and optimising postal discounts.
4. Offer Competitive Rates Based On Location
Geographic data enrichment adds postal data, latitude, and longitude to customer addresses. This insight helps with:
- Regional marketing campaigns
- Competitive pricing based on location
- Better business planning
We have a client who is a major insurance company that used grid reference data to offer more competitive rates based on customer location, improving satisfaction and retention.
Another of our clients used postcode analysis to optimise waste collection, saving £160,000 per year by reducing unnecessary bin lorry routes.
5. Maximise Your Future Marketing Returns
Data like Hopewiser’s PAF Amends dataset helps businesses identify residential and commercial builds before they’re even occupied, allowing for early marketing campaigns targeting high-demand areas.
One of our clients – a leisure company – targeted new-build homes within a 5-mile radius of their outlets. By sending welcome packs and discount vouchers, they attracted new residents before competitors could.
Unlock Your Data’s Full Potential
Enriching CRM data isn’t just about accuracy—it’s about unlocking new revenue streams, improving customer engagement, and gaining a competitive edge.
Want to see how data enrichment can benefit your business? Contact Hopewiser today!
, updated 27th February 2025.
